Initially, our sponsorship of the Loughborough University Swimming programme reflected our desire to support a community programme of talented sports individuals in the build up to the London 2012 Olympic Games. However, because of the difference our relationship has made, we have extended our sponsorship of the programme until 2016 and the Rio Olympics.
The Loughborough Fast Swimming programme is the most successful training programme in the country, with many of the UK's leading swimmers training there. Indeed, all of the medals attained by Team GB's men's team at the 2010 European Championships in Hungary were won by Loughborough swimmers.
Since our relationship started in 2007, the team have medalled in all major UK and international events including European, Commonwealth, World Championships and the Olympic Games. The team also boasts three World Record holders in the form of Liam Tancock for the 50m backstroke, Joanne Jackson in the 400m freestyle short course and Paralympic swimmer Emma Hollis in the S8 category 800m freestyle and 400m individual medley.
The support provided by St. James's Place safeguards and secures the existing swimming development programme, allowing the squad to maintain its current highly effective performance programme.
The support provided includes:
- Structured pool and gym sessions for specific swimmer needs
- Sessions to fit around lecture programmes
- Scholarship support for elite swimmers
- Physiotherapy and massage
- Sport science support
- Underwater video analysis
- Subsidised accommodation at major meets
- Warm weather training camps
- Nutrition advice
- Sports Psychology support
Members of the squad benefit greatly from this support as it helps to put them in the best possible position to produce their top performances in major competitions.