Corporate Sponsorship

Initially, St. James's Place's sponsorship of the Loughborough University Swimming programme reflected our desire to support a community programme of talented sports individuals in the build up to the London 2012 Olympic Games.

The support provided by St. James's Place safeguards and secures the existing swimming development programme, allowing the squad to maintain its current highly effective performance programme.

The support provided includes:

  • Structured pool and gym sessions for specific swimmer needs
  • Sessions to fit around lecture programmes
  • Scholarship support for elite swimmers
  • Physiotherapy and massage
  • Sport science support
  • Underwater video analysis
  • Subsidised accommodation at major meets
  • Warm weather training camps
  • Nutrition advice
  • Sports Psychology support

The Loughborough Fast Swimming programme is the most successful training programme in the country, with many of the UK's leading swimmers training there. Indeed, all of the medals attained by the Team GB men's team at the 2010 European Championships in Hungary were won by Loughborough swimmers.

Since our relationship started in 2007, the team have medalled in all major UK and International events including European, Commonwealth and World Championships as well as the Beijing Olympics in 2008. The team also boasts two World Record holders in the form of Liam Tancock for the 50m backstroke and Joanne Jackson in the 400m freestyle short course.

The team hope to continue this success at the London Olympics in July, with eleven Loughborough swimmers having qualified to represent Great Britain. View the news article to find out more about the 2012 Olympic swimming trials.

With the intensification of effort in the period leading up to the 2012 Olympic Games in London, the support of St. James's Place will also enable the squad to receive additional coaching.

Loughborough University Members of the squad benefit greatly from this support and it will help to put them in the best possible position to produce their top performances in major competitions. Because of the difference that our relationship has made, we are happy to continue our sponsorship of the programme until 2016 and the Rio Olympic Games.